CASA GRANDE, Ariz. – February 22, 2021 — Coldwell Banker ROX Realty (CBRR) has named Bea
Lueck as the designated broker (DB) for the firm, effective immediately. Lueck replaces owner Rock
Earle, in this capacity. Plans were put in place in mid-2020 for Lueck to transition to the role of DB, with
the first step getting her broker’s license when COVID shifted coursework to a virtual classroom.
Lueck, an established REALTOR® with CBRR, has over 11 years of experience in residential and
commercial real estate. She was recognized with the Coldwell Banker International President’s Circle
Award for Coldwell Banker affiliated sales associates worldwide, placing her in the top 6% globally.
Additionally, Lueck is the General Manager of ROX Group overseeing daily activities for a variety of
companies including CBRR, ROX Casa Grande Insurance, and ROX Media.
As a resident of Pinal County since 1981, Lueck is active with the local community having spent over 10
years working with the Boys & Girls Clubs of the Casa Grande Valley. She currently sits on the board of
the Maricopa Economic Development Alliance (MEDA).
Rock Earle, Founder and the outgoing designated broker said, “Bea Lueck is an outstanding choice to
continue providing exceptional value to our clients and our agents, as well as the community-at-large.
With her long-standing service to the community and her wide-ranging competencies, we know she will
excel in this position!”
“I look forward to serving as Designated Broker for Coldwell Banker ROX Realty, we have an awesome
group of experienced agents,” says Lueck “We have big plans for the future of Coldwell Banker ROX
Realty and ROX Group.”
About Coldwell Banker ROX Realty
Coldwell Banker ROX Realty is a full-service realty company and stands ready to serve you for all your
real estate needs: buying, selling, investments, commercial property and/or rentals. Learn more at